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We did an embed feature, so you can watch videos and photos right in line, and that really took off.” “File sharing is kind of difficult online,” she says. The file-sharing capabilities have been critical to Pownce’s growth so far, says Leah Culver (see our cover), the 25-year-old who cofounded it with cofounder Kevin Rose and Digg’s creative director, Daniel Burka. Pownce allows users to send and receive large multimedia files, and to precisely control who receives those files and updates–something you can’t do with Twitter. But it’s really a file-sharing platform disguised as a microblogging service–and possibly the next big thing to inflict insomnia on entertainment industry lawyers. Why do you need Pownce? Launched in June 2007, Pownce joins the likes of Twitter, Jaiku, Seesmic, and Kadoink in the rapidly expanding world of microblogging.
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You’ve also got Twitter feeds, Facebook groups, blogrolls, and instant-messaging clients. With Pownce, think Twitter meets Napster. In Komisar’s view, that flexibility could allow Pinger to adjust more nimbly than larger competitors.
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Randy Komisar, a partner at Kleiner Perkins Caufield and Byers, which incubated and funded Pinger, says that because Pinger built its service with free or low-cost open-source software, it can quickly add or change features.
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AT&T, T-Mobile, and Sprint have launched similar offerings. And since these eager voice messagers provide personal information upon sign-up, Pinger can make money by selling that information to companies that do targeted mobile-phone advertising. But its biggest fans are turning out to be women between 15 and 25–a possible sign that it could become an important Web 2.0 tool. Sipher and cofounder Greg Woock conceived of Pinger as a quick, practical way for businesspeople to leave messages. Pinger cofounder Joe Sipher, a former executive at smart-phone maker Palm, describes the service as “noninterruptive voice mail.” A text notification lets the recipient know that a voice message can be picked up by phone or on Pinger’s website. Instead, you speak a name or phone number into your cell phone and then leave your message, which sits on Pinger’s servers. Pinger lets you send voice messages without calling (and interrupting) the recipient. Pinger, a startup in San Jose, CA, is giving us a voice version of text messaging that’s Web accessible, so picking up messages need not trigger mobile-phone charges. That’s a lot of tedious triple-tapping on mobile phones, and it’s not free. Worldwide, people sent 1.9 trillion text messages last year.